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For Cannes Lions, Amazon took over one of the largest footprints at the festival, a 35,000 square foot lot was transformed into an oasis next to the Mediterranean sea.
Client: Amazon
Creative Agency: Optimist 2022, Pinch Creative 2023/2024
Production Agency: Salt
Creative Director: Michael Brown, Meleina Mayhew, and Emily Ritter
Art Director: Ren Chu